About Us...

Founding member, Alain Algrain, has been passionately engaged with the culinary arts for over four decades. Having been trained in his hometown of Brussels to become a master of European methods and techniques, today he is considered a true expert of his craft, with a passion that has cemented the foundation of our business today.

As with any good baker, he felt that in order to succeed, one needs to follow a recipe… his went something like this: Mix in a generous portion of love from a feisty yet equally passionate colonial-born girl. Stir well and let it simmer for a while. Then after finding the perfect location for that to raise, settle in sunny South Africa. Add two kids; one boy, one girl, and a pinch of modern zest, and you end up with a dynamic family that is the driving force behind The Loaf.

We seamlessly incorporate old-world techniques of bread baking and cutting-edge modern flavour combinations into our repertoire, as well as drawing on European and South African favourites to create a bakery as diverse as the rainbow nation itself. The Loaf strives to produce and deliver superior quality products that cater to people from all walks of life, every day, fresh from our kitchens.

Some people might say, “The proof of the pudding is in the eating”, but at The Loaf we believe that the proof is in our passion.

Born and Bread...

The Loaf prides itself on sourcing locally produced raw materials as far as is possible. All our baked products are made with stone-ground flour by Eureka Mills in the western Cape.
Salt is another of our major ingredients at The Loaf, and we have decided to use exclusively mined salt from the Kalahari region, by Kalahari Pristine Salt Worx.

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Awards...

After just one year of existance, The Loaf was nominated for the 702 Small Business Awards in 2009. We are very proud of this achievement as well as the various mentions and exposures in the press.

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